Consumers will find a bit of Toyota at Mazda dealerships by 2013. Mazda will become the second manufacturer, after Nissan, to borrow Toyota’s Hybrid Synergy Drive technology as part of a licensing agreement aimed at leap-frogging hybrids into Mazda’s stable beyond the lonely Mazda Tribute SUV. The deal’s details have yet to be released but Toyota’s key hybrid drive components are expected to make the cross over to Mazda’s recently announced, next-generation, direct-injected Sky engines.
TMC and Mazda Agree to Hybrid System Technology License
Toyota Motor Corporation (TMC) and
Mazda Motor Corporation (Mazda) have reached an agreement on the supply under license of hybrid technology used in the
Toyota Prius. Leveraging this agreement, Mazda plans to combine the hybrid system with its next-generation SKY* engine that is currently under development, and develop and manufacture a hybrid vehicle in Japan. Mazda is aiming to commence sales of a hybrid vehicle starting in Japan by 2013.
Positioning response to environmental issues as a management priority, TMC began sales of
the Prius, the world’s first mass-production hybrid vehicle, in 1997. Since then, over 2.3 million TMC-produced hybrid vehicles have been delivered to customers in over 70 countries and regions.
TMC recognizes the importance of benefiting the environment by encouraging the popularization of its eco-friendly technologies, which are represented by its hybrid systems. Accordingly, TMC has announced that it will consider requests from other companies to supply hybrid technology.
Based on its long-term vision for technology development, Sustainable Zoom-Zoom,
Mazda aims to increase the average fuel economy of Mazda vehicles sold globally 30 percent by 2015, compared to its 2008 level. In order to offer all of its customers driving pleasure as well as outstanding eco-friendly and safety performance, Mazda is implementing a Building Block Strategy. Under this strategy, Mazda will enhance the core aspects of its vehicles - including engines, transmissions and weight reduction - and then progressively add electric devices such as idling stop, regenerative braking and hybrid systems.
Through this partnership, each company intends to offer technologies and products with outstanding environmental benefits to as many people as possible. Concept name for engines and transmissions that are intended for launch from 2011 onward.
The Infiniti M35h, will introduce world-first steering and braking technologies when it goes on sale in the USA and Europe in 2011. Like the drivetrain, which marries a charismatic V6 petrol engine with 50 kW (68 PS) electric motor built in to the 7-speed automatic transmission, simplicity was a key tenet in the development of the steering and brakes of the high performance luxury sedan.
Yet when the driver demands it the Infiniti M35h responds like a true high performance machine, offering the linear acceleration and unsullied rear-drive handling of a true Infiniti – complete with all the charisma of one of the great V6 petrol engines. Like the 7-speed Adaptive Shift Control (ASC) automatic transmission that blips the throttle on downchanges, the new braking and steering technologies are integral to the Infiniti M35h’s positioning as the hybrid to please the most demanding of drivers.
